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Then, when OS X 10.7 Lion launched in July for $29.99, it went on sale on the Mac App Store (although Apple did later offer Lion on a thumb drive).
Developers were also pretty happy and there were early success stories like Pixelmator making $1 million in the first 20 days, Evernote reporting a 1,800% increase in sign-ups via their Mac app, and another developer went from selling less than 10 copies a day to selling 1,000 copies a day on average in the week following the Mac App Store launch. Apple even issued a press release a few days later, announcing that in the first 24 hours there were over a million downloads from the Mac App Store, which had 1,000 apps available at launch. Game Center, In-App Purchases), the launch of the Mac App Store went, for the most part, really well. The Mac App Store, announced at Apple’s ‘Back to the Mac’ event in late 2010, offered the alluring promise of revitalising the Mac app market with easier access to customers, and, it was hoped, greater financial success for developers.ĭespite some minor technical issues and a few missing features (e.g. The iOS App Store, which launched in 2008, was already huge success in 2011 – a success that continues today.
Today marks the fifth anniversary of the Mac App Store, which launched on January 6, 2011.
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